The Challenge:

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How can a dedicated Porto’s mobile app streamline the ordering process, reduce wait times, and introduce a rewards program that incentivizes both first-time and returning customers?

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Core Assumptions:

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• A mobile app is feasible for Porto’s to implement at scale.
• A proprietary app helps customers avoid third-party markup fees, unlike delivery platforms such as Uber Eats. </aside>

Market Research & UX Insights

According to Restauranttechnologynews.com,

71% of consumers prefer restaurant-specific websites or mobile apps over third-party solutions due to lower costs, convenience, and personalized loyalty benefits.

Currently, Porto’s online ordering website only offers a limited menu, primarily bakery items for pickup and delivery.

UX Research Insights (Reddit)

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“Always use the restaurant’s website and app to pick up or deliver if you want. You’ll save yourself and the restaurant money.”

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“Some of these apps charge a markup even if it’s a takeout/pickup order which is pure insanity.”

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“for pickup: I’ll use whichever has a lower price. UE takes a significant cut so I frequently see marked up menu prices…”

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These insights informed the design direction and storyboard I created for the app below:

Design Iterations

Prototype 1

Prototype 2

Final High-Fidelity Prototype

Final Product: