Project Overview

Business Problem

LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students seeking employment and their ability to leverage the platform for career opportunities. As my 2nd UX/UI case study, and my 1st experience with UX/UI collaboration, I focused a lot more on the UX research and design process, constantly utilizing feedback to iterate UI prototypes.

Constraints

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• The redesign needed to integrate seamlessly within LinkedIn’s existing interface.
• Features must maintain LinkedIn’s professional brand identity.
• The scope of changes was limited to improvements in front-end user experience. </aside>

Assumptions

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• Fourth-year students actively seeking jobs are the primary users benefiting from these changes.
• Users prefer streamlined interactions over excessive customization options. </aside>

UX Research & Discovery

Key Insights from Interviews

Quotes

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“Every time I log in, there are like 30 notifications — none of them about the jobs I actually care about.”

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“I get way too many messages from people trying to sell me courses or weird spam I didn’t ask for. It buries the real opportunities.”

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“I uploaded my resume thinking it looked great, but when I previewed it later, all the spacing was off — I have no idea what employers are actually seeing.”

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Top LinkedIn Frustrations

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70% – Too many notifications

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60% – Inbox Clutter

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55% – Resume formatting issues

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After interviewing five fourth-year students actively seeking jobs, ****I identified common frustrations:

1. Resume Verification Challenges – Users were unsure of how their resumes appeared to employers.
2. Notification Overload – Job seekers struggled to filter relevant opportunities due to excessive notifications.
3. Inbox Clutter – Unwanted or irrelevant personal messages created a distracting experience.

Persona Development

Using the interview findings, I created a detailed persona representing our target users: soon-to-graduate students looking for a job.